Kamis, 31 Maret 2011

[H834.Ebook] Free PDF Currency Wars: The Making of the Next Global Crisis, by James Rickards

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Currency Wars: The Making of the Next Global Crisis, by James Rickards

In 1971, President Nixon imposed national price controls and took the United States off the gold standard, an extreme measure intended to end an ongoing currency war that had destroyed faith in the U.S. dollar. Today we are engaged in a new currency war, and this time the consequences will be far worse than those that confronted Nixon.

Currency wars are one of the most destructive and feared outcomes in international economics. At best, they offer the sorry spectacle of countries' stealing growth from their trading partners. At worst, they degenerate into sequential bouts of inflation, recession, retaliation, and sometimes actual violence. Left unchecked, the next currency war could lead to a crisis worse than the panic of 2008.

Currency wars have happened before-twice in the last century alone-and they always end badly. Time and again, paper currencies have collapsed, assets have been frozen, gold has been confiscated, and capital controls have been imposed. And the next crash is overdue. Recent headlines about the debasement of the dollar, bailouts in Greece and Ireland, and Chinese currency manipulation are all indicators of the growing conflict.

As James Rickards argues in Currency Wars, this is more than just a concern for economists and investors. The United States is facing serious threats to its national security, from clandestine gold purchases by China to the hidden agendas of sovereign wealth funds. Greater than any single threat is the very real danger of the collapse of the dollar itself.

Baffling to many observers is the rank failure of economists to foresee or prevent the economic catastrophes of recent years. Not only have their theories failed to prevent calamity, they are making the currency wars worse. The U. S. Federal Reserve has engaged in the greatest gamble in the history of finance, a sustained effort to stimulate the economy by printing money on a trillion-dollar scale. Its solutions present hidden new dangers while resolving none of the current dilemmas.

While the outcome of the new currency war is not yet certain, some version of the worst-case scenario is almost inevitable if U.S. and world economic leaders fail to learn from the mistakes of their predecessors. Rickards untangles the web of failed paradigms, wishful thinking, and arrogance driving current public policy and points the way toward a more informed and effective course of action.

  • Sales Rank: #10663 in Books
  • Brand: Brand: Portfolio Trade
  • Published on: 2012-08-28
  • Released on: 2012-08-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.40" h x .90" w x 5.40" l, .62 pounds
  • Binding: Paperback
  • 320 pages
Features
  • Used Book in Good Condition

Review
��“One of the scariest books I’ve read this�year. The picture that emerges is dark yet�comprehensive and satisfying.” — Bloomberg Businessweek

�“One of the most urgent books of the fall.” — Mike Allen, Politico

��“Let’s hope he’s wrong.” — Financial Times

�“Unsettling…fascinating…a thorough analysis of how nations have manipulated their currencies…with disastrous consequences.” — Fort Worth Star-Telegram

About the Author
James Rickards is a counselor, investment banker, and risk manager with over thirty years' experience in capital markets. He advises the Department of Defense, the U.S. intelligence community, and major hedge funds on global finance, and served as a facilitator of the first ever financial war games conducted by the Pentagon. A frequent guest on CNBC, CNN, Fox, C-SPAN, Bloomberg TV, and NPR, Rickards also lectures at Northwestern University and at the School of Advanced International Studies.
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366 of 382 people found the following review helpful.
The best thing since sliced bread?
By Erez Davidi
Jim Rickards, who is famous, among other things, for his ability to accurately predict the Fed's moves ahead of time. His most recent accurate call was the implementation of Operation Twist, i.e the selling of short-term government debt and the buying of long-term government debt in order to increase short-term interest rates and decrease long-term interest rates.

The main theme of the book is that the world is already heading toward a full-blown currency war which will bring even harsher economic turmoil to the world economy than the one we experienced in the last three years since the housing bubble burst in the U.S.

Rickards explores in depth, basing his arguments on past currency wars such as the one after WW1 between several European countries and the U.S., and why currency wars are a lose-lose situation. In short, Rickards's main argument is that countries around the world are devaluing their currencies in order to boost their exports (domestically produced goods and services will be cheaper for foreigners) thereby increasing their GDP. However, such actions will frequently be met by mutual currency devaluation by other countries or by some protectionist policy such as tariffs. Therefore, countries will gain a temporary advantage until other countries retaliate, the end result of which will be: inflation brought on from currency devaluation, protectionism and the halt of free trade, thus - wealth destruction. And in a worst case scenario, an outright military conflict.

As was mentioned above, I found Rickards's thesis to be well argued and backed with plenty of historical facts. To sum up, this book just has it all, great and engaging writing, fascinating economic history, and shrewd analysis of the current and coming global crisis.

195 of 205 people found the following review helpful.
Currency Wars: The Making of the Next Global Crisis
By Pamela Farley
No one is safe from Rickards' insightful analysis in this original and fast-paced history of world economic and monetary policy and the currency wars that have led to destructive outcomes more than once in the last hundred years. Despite the fact that repeated manipulation of currency by various countries throughout recent history in an attempt to dominate trade and spur domestic economic growth has failed miserably, the U.S. now faces a new currency war that might be, as Rickards says, "the currency war to end all currency wars." His disdain for the use of Quantitative Easing and the creation of a new world central bank is palpable and the urgency with which he makes his argument is cogent and frankly, terrifying. Rickards tells a fascinating story, taking the reader from the use of gold as an international currency in the Sixth century BC up to the current day, seamlessly connecting historical events in a manner that will appeal to experts and novices alike. His reductionist descriptions and gallows humor spares no one, and his analogies are both informative and beautifully written. Currency Wars is a must read for everyone, from classically-trained economists to small-time investors. But beware: after you read this book, instead of stuffing your mattress with cash, you may be inclined to do so with gold bullion.

236 of 261 people found the following review helpful.
Unlike 2008...this time we've been warned.
By Terri Walters
If you have the stomach for doing a deep dive into the causes and cures of the worldwide financial morass we're in, here it is! "Currency Wars" takes you on a journey unlike any other. From a firsthand account of the wranglings at a mock "financial war game" in the bowels of the Pentagon, through a rich and literate history of previous currency wars with their devastating outcomes, Rickards is in full command of his topic. The author then brings us right up to present moment where he offers possible endgame scenarios to this latest currency war: paper, gold, or chaos! With outcome uncertain and stakes sky high, the tension is palpable! The final chapter is simply mind blowing! But that's not all. "Currency Wars" isn't simply an economics or history book. Rickards gives us a lot more. Chapter 9 is the most stinging indictment yet of the policy and intellectual failures of the Fed, Keynesianism and Monetarism. When you finish Chapter 9 your faith in economic conventional wisdom will be thoroughly shattered. The author also offers up some of the most original theory and analysis in economics since John Maynard Keynes himself in the 1920's. It's conceptually challenging but well worth the effort.

Unlike the financial meltdown of '08, this time you can say you've been warned. Extremely timely, and yet ahead of its time, "Currency Wars" is a revelation. The Media and politicians are so far behind the curve on this story that once they start giving it some weight it will already be too late to save yourself financially. You must read this book now!

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Rabu, 23 Maret 2011

[K169.Ebook] Ebook Download Coaching Standardized Patients: For Use in the Assessment of Clinical Competence

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[Z392.Ebook] PDF Ebook Clinical Engineering Handbook (Biomedical Engineering), by Joseph Dyro B.S. Electrical Engineering Massachusetts Institute of Technology

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Clinical Engineering Handbook (Biomedical Engineering), by Joseph Dyro B.S. Electrical Engineering  Massachusetts Institute of Technology

As the biomedical engineering field expands throughout the world, clinical engineers play an evermore-important role as translators between the medical, engineering, and business professions. They influence procedure and policy at research facilities, universities, as well as private and government agencies including the Food and Drug Administration and the World Health Organization. The profession of clinical engineering continues to seek its place amidst the myriad of professionals that comprise the health care field.

The Clinical Engineering Handbook meets a long felt need for a comprehensive book on all aspects of clinical engineering that is a suitable reference in hospitals, classrooms, workshops, and governmental and non-governmental organization. The Handbook’s thirteen sections address the following areas: Clinical Engineering; Models of Clinical Engineering Practice; Technology Management; Safety Education and Training; Design, Manufacture, and Evaluation and Control of Medical Devices; Utilization and Service of Medical Devices; Information Technology; and Professionalism and Ethics. The Clinical Engineering Handbook provides the reader with prospects for the future of clinical engineering as well as guidelines and standards for best practice around the world. From telemedicine and IT issues, to sanitation and disaster planning, it brings together all the important aspects of clinical engineering.

* Clinical Engineers are the safety and quality faciltators in all medical facilities.

* The most definitive, comprehensive, and up-to-date book available on the subject of clinical engineering.

* Over 170 contributions by leaders in the field of clinical engineering.

  • Sales Rank: #691874 in Books
  • Published on: 2004-09-10
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x 1.50" w x 8.50" l, 3.95 pounds
  • Binding: Hardcover
  • 696 pages

Review
13 sections, 142 chapters, 694 pages, 116 contributors! This is a comprehensive overview of the history and state of the art of clinical engineering written by an international group of generally well-known contributors to the field.

For brevity’s sake I shall give an overview of the major sections of this text. Section one covers clinical engineering history, roles, models (academic, regional, military), job descriptions, and careers. Section two gives an overview of worldwide practices in clinical engineering, with example chapters covering the practice in several countries, such as Estonia, Paraguay and Japan. Section three gives an overview of healthcare technology management topics, covering good manufacturing practices, outsourcing, maintenance and repair, etc. There are several useful forms and flowcharts to be found here. Section four reviews management styles, finances, personnel matters, skills needed, and quality assurance. Section five reviews several topics involving safety, such as risk management, best practices, accidents, and special cases involving electrical safety and electromagnetic interference. Section six reviews the education and training of clinical engineers, including reviews of practices in North America and Germany, internships, BET licensing, the use of workshops and distance education, etc. Section seven reviews the design, manufacture, evaluation and control of medical devices. It includes some useful material on human factors, liability, and Institutional Review Boards. Medical Devices, Utilization and Service is the title of section eight. This section reviews devices commonly used in different sections of the hospital (e.g. anesthesiology and perinatology) and as well discusses troubleshooting techniques. Section nine reviews information sources, transmission, and processing. Included are sections on PACS, Telemedicine, Wireless Medical Telemetry, Virtual Instruments, and the effects of the HIPA Act. Section ten reviews several topics often relegated to environmental and plant engineers, such as HVAC, Electrical Power considerations, Radiation Safety, Sanitation, Construction and Renovation, Water Systems, and Disaster Planning. Section eleven reviews Medical Device Standards, Regulations, and the Law. This is mandatory reading for all engineering involved in medicine. It covers JCAHO Accreditation, AAMI and ANSI standards, the FDA and other regulatory agencies, liability law, and ISO standards. Section twelve briefly reviews professionalism and ethics in clinical engineering practice, and gives some examples of professional organizations in New England and in Germany. Section thirteen, the final part of the text, briefly addresses some potential future trends in clinical engineering practice and some of the trends that may affect it.

To reiterate: this is an exceedingly comprehensive handbook. The field of clinical engineering (worldwide) is very well described here. While the level of each individual chapter varies considerably (from one page summaries to multiple page well-documented and illustrated chapters) this text overall will be very useful as a reference text for practitioners and students of clinical engineering. Many individual chapters will serve as teaching material for lectures in clinical and bioengineering courses.

The page count and purchase price of this text were obtained from the Academic Press web site, and may not be accurate as of the publication date. (This review was based upon page proofs.)

The editor and each author are to be congratulated for their contribution to the literature in this field.

Reviewed by:
Paul H. King, Vanderbilt University

__________________________________________________

The Clinical Engineering Handbook makes an excellent resource, particularly to someone newly entering or thinking about entering the field. It provides a good background to the wide array of tasks, programs, innovations and challenges to the clinical engineering profession...Overall, the handbook is well written and the breakdown into very specific chapters makes referencing easy. - ACCE News, Nov./Dec. 2004
__________________________________________________

"The Clinical Engineering Handbook makes an excellent resource, particularly to someone newly entering or thinking about entering the field. It provides a good background to the wide array of tasks, programs, innovations, and challenges to the clinical engineering profession." - Journal of Clinical Engineering, June 2005

From the Back Cover
A volume in the Biomedical Engineering Series


� The most up-to-date book available on the subject of clinical engineering.
� Over 170 contributions by leaders in the field of clinical engineering.
� Advocacy efforts and professional stature will be enhanced by the publication of this definitive, comprehensive text on clinical engineering.



As the biomedical engineering field expands throughout the world, clinical engineers play an evermore-important role as translators between the medical, engineering, and business professions. They influence procedure and policy at research facilities, universities, as well as private and government agencies including the Food and Drug Administration and the World Heath Organization. The profession of clinical engineering continues to seek its place amidst the other professionals that comprise the health care team.

The Handbook of Clinical Engineering meets a long felt need for a comprehensive book on all aspects of clinical engineering that will be suitable as a reference in the hospital, classroom, workshop as well as governmental and non-governmental organizations. The Handbook’s thirteen sections address the following areas: Clinical Engineering; Models of Clinical Engineering Practice; Technology Management; Safety Education and Training; Design, Manufacture, and Evaluation and Control of Medical Devices; Utilization and Service of Medical Devices; Professionalism and Ethics. The Handbook of Clinical Engineering provides the reader with prospects for the future of clinical engineering as well as guideline and standards for best practice around the world. From Telemedicine and IT issues, to sanitation and disaster planning, it brings together all the important aspects of clinical engineering.


Related titles:

Enderle, Blanchard, Bronzino; Introduction to Biomedical Engineering, 01222386604, 1999.

About the Author
By Dr. Joseph Dyro

Most helpful customer reviews

0 of 0 people found the following review helpful.
Review notification
By Pavel Jirousek
This handbook is a valuable resource and an extensive collection of information covering diverse range of topics essential for clinical engineers. See detailed review of the book published in Biomedical Instrumentation & Technology, Vol. 39 (3), p. 220 (May/June 2005).

1 of 1 people found the following review helpful.
Great book, covers a wide range of subjects
By Emile Salhab
Really interesting book specially for clinical engineers it discusses a a wide range of issues from the OR to the Biomedical department.

1 of 1 people found the following review helpful.
Clinical Enginnering
By Nazif Ilker Sezdi
Actually, I was expecting theorytical and literal information, but instead, I found more informations in article form about site experiences.
This may be more helpfull for some people.

Thanks,

Nazif Ilker Sezdi

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Selasa, 22 Maret 2011

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Otolaryngology Prep and Practice, by Jennifer J. Shin, Michael J. Cunningham

Otolaryngology Prep and Practice covers all the major specialty components of otolaryngology: general adult and pediatric otolaryngology, head and neck surgery, otology, and facial plastic surgery.

The goal of this book is to have users not just read, but more importantly, to remember key pieces of information. This book is interactive, has multiple visual aids, and uses a tiered system to help guide studying. The three-level system distinguishes material that is necessary for general otolaryngology examination purposes (for those seeking the basic fundamentals), from that required for higher level learning (for those taking sub-specialty examinations), to that which is intermediate in importance. The content focuses on clinical management decisions and consequences, high yield material from an information retention standpoint. The text includes color photographs, diagrams, practice case scenarios, multiple-choice questions, and various means for self-assessment or studying with a partner.

Key features:
*In-depth practice cases
*3-tiered focus questions for all levels
*Over 80 multiple choice questions and answers
*Highly-illustrated and full-color throughout

  • Sales Rank: #699528 in Books
  • Published on: 2012-12-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.19" h x 2.40" w x 8.78" l, .0 pounds
  • Binding: Hardcover
  • 1272 pages

Review
[T]he intended audience is for otolaryngologists preparing for board or re-certification examinations, it can also be used by practicing physicians as a lifelong learning tool. In contrast to various other board preparation textbooks or workbooks that teach relevant information by question and answer format or in prose, this book attempts to address different people's learning styles. This is accomplished by dividing the book into five sections: case presentations, focus questions, radiology, histopathology, and multiple choice questions...The strength of this book is the comprehensive nature of addressing different reader's learning styles...The lifelong student must first realize his or her own learning style and then choose options that are most conducive to active learning. This book adds tremendous value to what's already available to new, as well as, experienced otolaryngologists. --Steven Y. Park, Albert Einstein College of Medicine, International Journal of Pediatric Otorhinolaryngology, (Jun 2013)

The focus on active learning methods stands out and distinguishes this book; the authors present the material in a case-based, question-and-answer format, rather than as traditional narrative text. They accomplish this while still producing a well-organized and complete text...This thorough approach allows the book to be used as a resource for review or as a primary text. The authors of this book not only are experts in the field about which they write, but also are experts in education and the active learning model. This latter expertise is very evident, as the book is engaging, comprehensive, and remarkably easy to process despite its breadth and volume. The thorough histopathology section shines in particular as compared to other textbooks and review books in the field. The illustrations and photos in the "focus questions" section are first-rate...This new approach to learning will be a valuable tool for both residents and practicing physicians in otolaryngology-head and neck surgery. The larger education world has just taken notice of active learning, so as otolaryngoloists, we should applaud Drs. Shin and Cunningham, as early innovators in pioneering this approach in a fine text for our specialty. --Marc J. Gibber, MD, Bronx New York, Annals in Otology, Rhinology & Laryngology, (2013)

Jennifer Shin and Michael Cunningham from Boston, USA have published an impressive book with 37 chapters in 1226 pages. It aims to enable the reader to retain ENT knowledge by presenting it in a way that enforces application of knowledge in an active learning process...The case presentations guide the reader through common but challenging cases, slowly building up the available information and providing high quality investigation results, to guide the reader through to the management of the case. The focus questions chapter is a quick-fire of pertinent and delving questions on the most encountered topics within all areas of otolaryngology practice with dedicated chapters for salivary, parathyroid and the facial nerve. By far the stand out sections of this book are the radiology and histopathology chapters. These build on the previous chapters with a plethora of detailed high quality pictures, annotated and explained in order to demystify an area that is unfamiliar to those graduating from medical schools in the last decade. I feel that this book has a place on the bookshelf of ENT registrars and residents on both sides of the Atlantic. It provides a good overall understanding and equips them with the armamentarium to tackle more complex cases as well as solidify knowledge in areas they may not have been exposed to. The book is rich in diagrams, charts, pictures, MCQs, case scenarios and much more in its own interactive style. A more substantive alternative to a dozen or so smaller publications seen in the last decade. --Ms. Yasmin Abbas, BSc, MBChB, MRCS, ENT & Audiology News, (2014)

About the Author
Jennifer J. Shin, M.D., attended Harvard Radcliffe College and Harvard Medical School. She completed residency training at the Harvard Program in Otolaryngology-Head and Neck Surgery and a fellowship in Pediatric Otolaryngology at the Massachusetts Eye and Ear Infirmary. A previous National Institute of Health Fellow and Howard Hughes Medical Institute Fellow, she continues to be actively involved in clinical research. She is also the lead editor of Evidence-Based Otolaryngology, and has been the recipient of multiple awards. While practicing as a pediatric otolaryngologist, she currently maintains a faculty appointment through Harvard Medical School. She teaches regularly at the Harvard School of Public Health and through an American Academy of Otolaryngology-Head and Neck Surgery Foundation sponsored curriculum.

Michael J. Cunningham, M.D., is a graduate of Princeton University (1977) and the Rochester University School of Medicine (1981). He completed Pediatrics training at the Massachusetts General Hospital and Otolaryngology training at the University of Pittsburgh. He has practiced as a pediatric otolaryngologist since 1989, for many years at the Massachusetts Eye and Ear Infirmary and more recently at the Children's Hospital Boston. He is currently Otolaryngologist-in-Chief of the Department of Otolaryngology and Communication Enhancement at the Children's Hospital Boston, and Professor of Otology and Laryngology at the Harvard Medical School.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Excellent choice if Q&A with bullet points is your preferred learning style
By MD Bookworm
This book is an extraordinarily rich resource to use in long-term preparation for the otolaryngology in-training examination or board examination...if this is the style of learning you prefer. It has well-organized sections that contain high-yield topics with big picture & detail-oriented facts. I would not recommend attempting to read this text during the month or two months leading up to your examination; it is better suited for preparing over the course of a longer period of time.

The sections are arranged in question & answer format with several bullet-point details given along with the answers; these are well-written & help to solidify the concepts being tested in each questions.

This book contains numerous photos, histologic & cytologic images and charts/diagrams to aid in demonstrating a very broad range of concepts that are encompassed within otolaryngology practice.

I have been very pleased with this purchase and recommend it to residents in otolaryngology or ENT doctors who have been in practice and are seeking a thorough review book...if this is the style of learning you prefer.

5 of 5 people found the following review helpful.
perfect reference
By Dr Mandil
Perfect very rich otolaryngology reference as for preparation of any kind of exams. You feel that you are in a Journey ends by MCQ questions.

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Senin, 21 Maret 2011

[S877.Ebook] Ebook Free Microsoft Project 2010, by Microsoft Official Academic Course

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Microsoft Project 2010, by Microsoft Official Academic Course

The Microsoft Official Academic Courseware (MOAC) Office 2010 Series is the only Official Academic Course Material. The new and enhanced MOAC/ Microsoft Office 2010 Project features Enhanced Wiley Desktop Editions as well as many other enhanced features designed to re-enforce workforce skills. The addition of animated tutorials in the Enhanced Wiley Desktop Editions and WileyPLUS courses, textbooks include additional materials on different skill levels to help users keep pace. WileyPLUS and an automatic Office assignment grader provides immediate feedback on every assignment, to help users practice and hone skills at their own pace.

MOAC/ Microsoft Office 2010 Project is built from the ground-up around the MOS� certification objectives- making it a great way to learn all the workforce-oriented tasks required for certification. The Test Bank now offers greater flexibility and provides more than 75 questions and 3 projects per lesson, as well as automated grading via OfficeGrader. Furthermore, the latest edition's use of color in screen captures allows users to follow on screen much easier, as screen captures will look the exact same as the application. Additional projects throughout the book helps� users comprehend how a task is applied on the job. OfficeGrader functionality added to WileyPLUS provides immediate feedback on all homework, assignments, and projects and additional animated tutorials on key Office tasks provides additional help on difficult topics.

  • Sales Rank: #689498 in Books
  • Published on: 2011-09-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.83" h x 1.07" w x 8.52" l, 1.50 pounds
  • Binding: Paperback
  • 360 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Good course materials but a little overpriced!
By CD music collector
Excellent course content but it is a little overpriced. I am going to use it to learn Microsoft Project but I recommend that you get the Microsoft Step-By-Step used book instead. You get more for your money!!!

1 of 1 people found the following review helpful.
Love the way the book step you through the basics
By James
This book step you through the basics from beginning to end. It doesn't assume that you already know a lot about MicroSoft Project.

0 of 0 people found the following review helpful.
Master Microsoft Project!!
By C. Martin
Its a textbook that does a great job in teaching Microsoft Project. Simple to use and understand and has plenty of hands on exercises to give you lots of practice. Never going to be a best seller, but if you need a textbook to help you understand Microsoft Project, then this is the one I recommend.

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Sabtu, 19 Maret 2011

[X142.Ebook] Download PDF Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment, by Eric Greenberg, A

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment, by Eric Greenberg, A

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here―and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics―each one an expert in his or her field.

With the proven techniques of Strategic Digital Marketing, you’ll be able to:

  • Plan, strategize, and implement a complete marketing campaign that best suits you and your company.
  • Use social media like Facebook and Twitter to not only engage your target audience, but get real results.
  • Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more.
  • Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI).
  • Reshape your management framework and redesign your company for digital-era growth, functionality, and success.

These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action―and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more.

Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

  • Sales Rank: #600471 in Books
  • Published on: 2013-10-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.50" l, 1.35 pounds
  • Binding: Hardcover
  • 368 pages

About the Author

ERIC GREENBERG serves as managing director for the Center for Management Development at Rutgers University, speaking to and training Fortune 100 executives in four continents. He is also president of EG Consultants, a marketing consulting firm focused on brand management and customer-centric strategies. Previously, Eric founded MTS and grew it to more than 5,000 employees as the company’s CEO.

ALEXANDER KATES is a serial entrepreneur and digital marketing maven. He works as a marketing consultant, often in partnership with Rutgers University, to train Fortune 500 executives. Alex helps top brands develop holistic digital strategies and harness emerging media to thrive in today’s digital world. He is the founder of several companies, including Planga and the Jersey Angels investment group.

Most helpful customer reviews

5 of 7 people found the following review helpful.
Neither accessible nor insightful
By Amazon Customer
This is a relatively good book in terms of giving an overview on strategic marketing in the digital-era, but for anyone other than an industry professional I would not recommend it. "Greenberg and Kates" (in quotations because they are not, by a long shot, the sole authors of the book, especially during the last few chapters) throw out several buzz words and terms, most of which are entirely made up, resulting in a pseudo-intellectual jumble of acronyms and abbreviations that look like Scrabble misfires. You can tell that "they" (depending on whoever actually came up with a lot of this nonsense) are hoping these words catch on, but they're doing a disservice to the marketing upstarts and students by presenting a false platform from which one is intended to build knowledge, rather than have to re-read a chapter because its lack of organization makes it difficult for one to retain or glean anything meaningful.

Greenberg, Kates, and Co. also spend a lot of time pontificating about how business executives and CEOs don't understand the digital market at all, when they aren't slapping lengthy paragraphs of "I predict..." near the end of the chapters. I couldn't help but roll my eyes at these passages because they don't represent any pertinent information, similar to the passages in which they discuss how much money they make, how many bigwigs they've rubbed shoulders with, etc. As a graduate student I found this book troublesome, partially because the text was not well-edited and partially because it repeated many sentiments throughout (marketers are using digital advertising MORE than ever before? consumers are buying MORE products and services from the internet than brick-and-mortar stores? you don't say!) instead of building on something new with each chapter. Most of the examples cited will also be "old" data in a few years, so you can count on another edition soon.

I'm sure that an industry professional would get more out of this than I did, but I'd caution anyone who isn't fully ingrained in the marketing field to steer clear of this book if they want something accessible and insightful.

2 of 3 people found the following review helpful.
A Guidebook to Uncharted Territory
By Jon Torodash
"Strategic Digital Marketing" serves as a primer for entering the brave new world of reaching and retaining customers, in a way that is both accessible to the novice with a valuably broad perspective for the specialist. Its chapters survey the responsibilities of people who wear many different hats in a modern company with a digital presence. ROI measurement, website design, social media, mobile, video marketing, legal considerations, and even organizational structure and leadership are uniquely considered under the lens of this new phase in the evolution of marketing.

Greenberg and Kates remind us that the Internet is not magic, and an inadequate understanding of its channels and services can create problems instead of abundance if improperly applied. Case in point, the memorable FedEx gift certificate fiasco that brought down the customer facing site, angering many customers, for a promotion of dubious value to the company's brand development even in its inception.

Highly sensitive to the ephemerality of its subject, (Kates gives a prominent nod to Heraclitus,) the instructional meat of "Strategic Digital Marketing" introduces us to the tools and channels by illustrating the role each plays in the larger digital ecosystem. For example, YouTube isn't presented as an insider's game with tips to take on faith; on the contrary, explaining concepts such as metadata and how it works, the must-haves in planning and shooting video on your own, and how annotations power ad affiliate programs prepares the individual investing the time to learn the underlying mechanics to work with different and more complex toolchains independently. In other words, this book is not a step by step consulting guide with an expiration date, but rather a manual for building foundational digital marketing skills in an evolving frontier.

The book's factual citations leave no doubt: effective digital marketing strategy will eventually be necessary to the survival of every business. The question we should be asking ourselves is whether we're ready to learn these new media and manage our companies' destinies, or forever play catch-up just to keep from going under. This book gives you the foundation needed to determine your own steps.

1 of 1 people found the following review helpful.
A must read if you are a novice
By Diego Malvestio
This book has to be read especially if you are almost new with digital marketing. Other readings are required in order to be an expert but, for a general overview, this book is excellent.

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Jumat, 18 Maret 2011

[D258.Ebook] Download Educational Research: An Introduction (7th Edition), by Meredith D. Gall, Walter R. Borg, Joyce P. Gall

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Educational Research: An Introduction (7th Edition), by Meredith D. Gall, Walter R. Borg, Joyce P. Gall

Educational Research: An Introduction, Seventh Edition, is the most comprehensive and widely respected research text for the preparation of graduate-level students and scholars who may need to produce a dissertation or thesis. A comprehensive introduction to the major research methods and types of data analysis used today, this text provides in-depth coverage of all facets of research, from the epistemology of scientific inquiry to research design, data collection, analysis, and reporting of the completed study.

  • Sales Rank: #699429 in Books
  • Published on: 2002-07-29
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.16" w x 7.70" l,
  • Binding: Hardcover
  • 656 pages

From the Back Cover

“Without question, this text is the most comprehensive, well-written, and practical introductory research methods textbook available. Gall, Gall, & Borg have stood the test of time.”

–Susan N. Kushner Benson, University of Akron

“This is a very student-friendly text.”

–Ann Hassenpflug, University of Akron

Educational Research: An Introduction, Eighth Edition, is the most comprehensive and widely respected text for scholars and for the preparation of graduate level students who need to understand educational research in depth and who may conduct original research for a dissertation or thesis. A comprehensive introduction to the major research methods and types of data analysis used today, this text provides detailed coverage of all facets of research, from the epistemology of quantitative and qualitative scientific inquiry to the design, data collection, analysis, and reporting of a completed study.

New To This Edition:

  • New or revised sections on important topics such as hierarchical linear modeling, mixed methods research, the increasingly diverse range of genres and emphasis on justice-seeking perspectives in qualitative research, policies for protection of human subjects, the establishment of the Institute of Education Sciences, and changes in the ERIC system.
  • Illustration of research concepts and procedures are provided through descriptions of their use in recently published studies on such contemporary educational problems as the achievement gap, diversity in education, curriculum standards, and school accountability.
  • All citations have been updated to reflect new book editions and recent authoritative publications on key topics.
  • Reorganization of selected chapters to improve topic organization and comprehensibility.

    Package this text with [Insert MyLabSchool Logo] –a powerful set of online tools that bring the classroom to life!

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Most helpful customer reviews

1 of 1 people found the following review helpful.
and the price was excellent. I was surprised that the book appeared to ...
By College Student
I purchased this book used, and the price was excellent. I was surprised that the book appeared to be new when it arrived (although I did find one page that had underlining written on it). However, after a few days the book started to fall apart. Now that I am three weeks into my course, I am ready to just put all the pages into a binder as they will not stay put. On top of that, I have found errors in the text. Specifically, I noted an incorrect answer in the Self-Check section in the back, so I informed my classmates. It seems that I have a first printing of the text, and some errors have been corrected for subsequent printings, but I have no way of know what corrections have been made. It seems like an errata sheet should have bee published and provided. (The books of some of my classmates did NOT have the wrong answers in the back, and that is a true indication that corrections were made in later printings of the same edition.) I do plan to contact the publisher to ask about an errata sheet, and I recommend anyone purchasing this text used do the same.

0 of 0 people found the following review helpful.
good read
By Amazon Customer
good read

0 of 0 people found the following review helpful.
Decent...
By jaques
This book does a decent job at what it claims...As for the print and binding quality, I will have to rate that pretty poor. Mine has not fallen apart yet, but I have several friends who used the same book for class, and pages are already falling out. Unfortunately, if you have to get the book, I'm not sure there's a way around this, but it's something to expect. It is not (and does not proport to be) an introduction to research generally. It is an intro do Education/Psychology type research involving human subjects. Some of the information such as how to find a journal article you could just find out from a librarian, or by searching around online a bit, but there is a lot of terminology relating to epistemologies, and other field-specific terms for Education/Psyc type research. Overall a decent book, takes a while to get through, but not difficult material by any means.

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Kamis, 17 Maret 2011

[D527.Ebook] Free PDF The Encyclopedia of Animated Cartoons, by Jeff Lenburg

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The Encyclopedia of Animated Cartoons, by Jeff Lenburg

Book by JEFF LENBURG

  • Sales Rank: #6150965 in Books
  • Brand: Brand: Facts On File Inc
  • Published on: 1991
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .91" w x 8.46" l,
  • Binding: Paperback
Features
  • Used Book in Good Condition

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Senin, 14 Maret 2011

[L294.Ebook] PDF Download St. Anthony of Padua Coloring Book: A Catholic Story Coloring Book, by Windeatt

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St. Anthony of Padua Coloring Book: A Catholic Story Coloring Book, by Windeatt

The story of the beloved Patron Saint of Lost Objects, who is famous for having held the Christ Child. Relates the famous miracles when he preached to the fishes because men would not listen and how he held a monstrance for a mule to adore the Real Presence in the Eucharist. Impr. 33 pgs, PB

  • Sales Rank: #1224770 in Books
  • Brand: TAN Books and Publishers
  • Published on: 2009-01-01
  • Released on: 2009-01-01
  • Original language: English
  • Dimensions: 11.00" h x .20" w x 8.50" l, .25 pounds
  • Binding: Paperback
  • 32 pages

About the Author
Mary Fabyan Windeatt lived from 1910-1979 and grew up in Saskatchewan, Canada. The Mount Saint Vincent College awarded her a Licentiate of Music degree when she was just seventeen, and she began writing Catholic works when she was about twenty-four. Later she sent one of her stories to a Catholic magazine, and after it was accepted, she continued to write. In total she composed at least twenty-one children???s books, as well as periodical children???s pages written for The Torch, a monthly Dominican magazine.
Mary Windeatt is most renowned for her many novels of the saints, which she wrote specifically for children, including lives on the Children of Fatima, Cure of Ars, St. Thomas Aquinas, St. Rose of Lima and many others. After living with her mother in St. Meinrad, Indiana, she died on the twentieth of November, 1979.

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1 of 1 people found the following review helpful.
Educational and Enjoyable
By Gina O
I got this and several of the other related coloring books for gifts for Christmas. They are wonderful - one side of the page tells the story in understandable language for children (or adults) and the other side has a picture to color. They are a great way to tell the story of the Catholic faith

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